In a busy world of bright lights, bells and whistles, where new stories are continually impressed upon us, Maileg is a world in which matchboxes can be beds for mice; princesses make perfect teatime companions; and adventures can be found on a friendly forest walk. It is a world where cats and mice are friends. Ours is a world of childhood imagination – and this is a world we value.

Maileg (pronounced My’lye) is a brand of charming Danish-designed toys created to inspire our children’s favourite playtime stories. By bringing storybook whimsy to everyday moments, Maileg toys help children explore the pure and simple wonder of imagination. Beloved for their heartwarming personalities, Maileg toys show playfulness and charm in every last detail. Theirs is a timeless world filled with beautiful accessories and settings to be collected, cherished and shared with friends and family for generations.

Maileg DNA

Made with love, care and the highest quality standards, these are collectable toys to be shared, cherished, and handed down for generations. Adorable personalities come to life through the thoughtful and creative details (like hand sewn eyes and clothing) that make Maileg so fun to play with. Modern Scandinavian design meets storybook whimsy in a dream-like aesthetic that brings the magic of childhood to every home. Made to play the leading roles in our children’s favourite playtime stories – because theirs are the stories that bring us joy.